Discount Tryvertising-style Web Site Promotes True Green Brands

Albuquerque, NM – JUNE 17, 2008 - Pure Zing, web publisher of PureZing.com, an online directory of natural product reviews, today announced the Beta launch of i-tryit.com. i-tryit.com’s online marketplace allows health-conscious and green consumers to test drive pre-screened natural products for a “half-price” fee and an agreement to write a product review. To celebrate today’s launch, i-tryit.com is offering a Grande Green Giveaway including an array of products from Eclipse Spa, No Feathers Please, HeartSong Chai and Monavè Mineral Cosmetics.

“We are proud to be part of the Beta launch of i-tryit.com,” said Deborah Bilezikian, President of Monavé Mineral Cosmetics. “With i-tryit.com, we have a fast-paced promotional channel for igniting wide-scale buzz about our products, and we don’t have to manage it – Pure Zing does it for us!”

“i-tryit.com blends a form of ‘tryvertising’ with social marketing to create a fun ‘express yourself’ online shopping experience,” said Page Remick, CEO and lead reviewer for Pure Zing and i-tryit.com. “Since all i-tryit.com products conform to our published Standards of Excellence, we’re helping ‘try-ers’ and future buyers to identify the few, true green brands from the multitude of ‘greenwashed’ products out there.”

For natural product seekers, i-tryit.com provides:

• Peace-of-mind assurance and time-savings via i-tryit.com’s Food, Body, Home and Lifestyle products - all free from chemicals, toxins, artificiality and preservatives.

• Member-only exclusive email alerts, notifying them of “daily-deals” as well as random product giveaways.

• A publishing platform for “try-ers” to express and share their own product experiences.

• Through its tell-a-friend referral program, the opportunity for “try-ers” to get an additional discount off the price.

For product suppliers, i-tryit.com provides:

• Surrounded by other “True Green” brands, a showcase for introducing new products and receiving rapid feedback.

• Automated marketing campaign management allows busy natural product vendors to participate with very little time investment and overhead because Pure Zing staff fully manages the campaign.

• Spontaneously-occurring product giveaways draw shopper traffic, encouraging frequent visits while “Only X Products Left!” indicators spur rapid purchases.

About i-tryit.com

Founded in Spring 2008, www.i-tryit.com is the planet’s first online tryvertising-style showcase where consumers can discover premium natural products from artisanal suppliers, paying only a “half-price” marketing fee. As purezing.com’s sister site, all i-tryit.com’s products are pre-screened to Pure Zing’s exacting standards and are listed with expert and consumer reviews. For more information, please read the i-tryit Media FAQ Sheet.

About Pure Zing

Founded in Spring 2006, Pure Zing has become a leading consumer-driven Web directory of health-related and environmentally-friendly products. Headquartered in Albuquerque, NM, with review staff located throughout the U.S., Pure Zing offers reviews, informative articles and audio- casts to supplement consumer education. Pure Zing selects showcased organic and natural products based upon the following established criteria: product must be free of chemicals, toxins, artificiality and preservatives. For more information, please visit www.purezing.com.

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Contact:

Lesley Boyd
Thorell Associates
407.366.9962
[email protected]